Content Writer Job Description

Role: Content Writer
Location: London

Job Type: Full-time; Permanent

The Role

We are looking for a Content Writer with a profound understanding of email marketing, SEO and an ability to analyze and understand data and areas of opportunity against the target audience. You will play an essential part of the Creative Growth Team and help lead content marketing through email and performance management.

Key responsibilities:

  • Creative content marketing, including setting and following up KPIs, HTML implementation, deployment, and tracking
  • Research, create and execute email marketing and sequences
  • Analyse data performance to create excellent re-targeting, optimisation, and activation plan
  • Understand and execute our SEO marketing to make sure Bambuser is ranked highly in searches
  • Support content creation such as new product features, system releases, and new launches, etc.
  • Provide our knowledge hub with educational articles and guidelines
  • Research data, clients’ performance, and operational plans to develop case studies and employee personas

Person specification:

  • 2+ years of experience as a Content Writer, or a similar role
  • Sufficient experience working both strategic and tactical with data-driven content writing
  • Experience in full-cycle email marketing
  • Knowledge of SEO and best practices
  • Hands-on experience in HTML and content management systems (for example Webflow)
  • Fluent, preferably native, in written and spoken English

Desirable skills / expertise:

  • A passion for writing considered, purposeful content that solves issues and can genuinely help people in their daily lives
  • A good understanding of keyword research and creating SEO content
  • Able to articulate your decisions confidently and give/take constructive feedback
  • Understand how to measure the effect of your work using Analytics and other tools
  • A strong attention to detail