About the Company

BoyleSports is the largest retail and most successful independently-owned bookmaker on the island of Ireland.

Founded in 1989 by John Boyle, the business has grown to 277 shops in the Republic of Ireland, 45 shops in Northern Ireland, 19 in Mainland UK and 7 racecourse shops. BoyleSports offers telephone, mobile and internet betting and gaming services in Ireland, the UK and a range of other international markets.

Key milestones in the growth of the company include the purchase of 33 William Hill shops in Northern Ireland in 2020, saving 217 jobs. Our growing presence in Northern Ireland was boosted further by our first sponsorship there when we agreed a principal partnership deal with Larne Football Club.

In 2019, we moved into the UK market with the acquisition of a group of shops in the Midlands, which has been bolstered by BoyleSports’ principal partnerships with both Birmingham City FC and Coventry City FC.

Each employee in BoyleSports is trained to the highest standards and with the highest demands to ensure that our customers receive the best experience possible. In an internet world, this focus on customer experience means that we invest heavily in the mobile and web experience we provide our customers with a faster and easier user experience.

Company Overview
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