What is a store manager?

A store manager is the person ultimately responsible for the day-to-day operations (or management) of a retail store. They are responsible for overseeing the daily operations of a store, making sure it runs smoothly and effectively. Working on the shop floor, they are in constant contact with their customers and staff.

How to become a store manager?

You could do a degree before applying to join an organisation’s management training scheme. Most subjects are accepted but you may have an advantage if you study business retail management and retail marketing. It’s useful to gain some experience in retail during your studies. You can do this through part-time retail jobs, internships and year placement schemes.

Your university careers service can help you find suitable opportunities. You could also do a college course, which would teach you some of the skills and knowledge you need in this job. 

Relevant subjects include:

  • Level 3 Diploma in Retail Skills Management
  • Level 4 Diploma in Retail Management

Store manager duties

Store manager duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability
  • Maintain store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results
  • Ensure compliance with health and safety legislation
  • Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements
  • Dealing with customer queries and complaints
  • Prepare promotional materials and displays

Store manager skills

To be an effective store manager, you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Powerful leading skills and business orientation
  • Customer management skills
  • Strong organizational skills
  • Strong leadership
  • Market knowledge
  • Results driven
  • Strategic planning
  • Customer focus

How to find a store manager job

These jobs are advertised online, in local newspapers and at your local jobcentre. To find all the store manager jobs near you, you need to:

  • Search for store manager jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Store Manager Job Titles

When you search for store manager jobs online, be aware that the jobs might be advertised using a different job title. Popular job titles for store manager jobs include;

  • Retail manager
  • Area manager
  • Merchandise manager
  • Product manager
  • Sales supervisor

What does the store manager do?

The job of a store manager varies depending on the job role and the company you’re working for. Check the duties and responsibilities of store manager job advertisements to find jobs that best suit your skills and experience. 

The day-to-day tasks of a store manager include;

  • Manage and motivate teams to increase sales
  • Oversee recruitment and training of staff
  • Keep track of stock and ordering
  • Organise sales promotions and in-store events
  • Deal with queries, complaints and feedback from customers
  • Analyse sales figures and forecast future sales
  • Maintain awareness of market trends and monitor competitors
  • Control budgets and costs
  • Provide reports to senior company executives