What is a marketing manager?

A marketing manager handles the marketing of a business or product. They play a crucial role in helping a business to promote and sell its products to its customers. They estimate market demand and lead a marketing team to develop and create unique strategies to attract customers through different media channels.

How to become a marketing manager?

To become a marketing manager, you could do a higher national diploma or degree in marketing, business management, digital marketing or advertising. 

You could start as a marketing executive and complete a qualification while you’re working. You could also come to this role after working as a digital marketing manager or communications manager.

When you’ve got experience, you could take qualifications offered by professional bodies, like The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, to help you move into management jobs.

Marketing manager duties

Marketing manager duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Manage the design and production of promotional materials, such as websites and brochures
  • Create marketing plans detailing outcomes and goals
  • Troubleshoot marketing campaigns that are not performing well
  • Negotiate and liaise with third-party marketing agencies
  • Create comprehensive budgets and cost estimates
  • Conduct market research to understand the public interest and determine the marketability of products and services
  • Track, analyze, and report on the impact of all their activities
  • Write and proofread creative copy

Marketing manager skills

To be an effective marketing manager, you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Creativity and writing skills
  • Commercial awareness
  • Excellent communication skills
  • Good teamwork skills
  • Budget-management skills and proficiency
  • Analytical skills to forecast and identify trends and challenges
  • Data analysis
  • Strong attention to detail
  • Adaptability

How to find a marketing manager job

These jobs are advertised online, in local newspapers and at your local jobcentre. To find all the marketing manager jobs near you, you need to:

  • Search for marketing manager jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Marketing Manager Job Titles

When you search for marketing manager jobs online, be aware that the jobs might be advertised using a different job title. Popular job titles for marketing manager jobs include;

  • Marketing analyst
  • Marketing coordinator
  • Marketing consultant
  • Marketing directors
  • Marketing specialist
  • Promotions manager

What does a marketing manager do?

The day-to-day tasks of a marketing manager include;

  • Create marketing and social media strategies and guidelines
  • Manage a team of marketing executives
  • Plan and manage the launch of new products and services
  • Set budgets, targets and timelines
  • Oversee and approve campaign content and communications
  • Work with in-house or outside agencies to produce successful campaigns
  • Organise and attend events to meet new and existing clients
  • Report on the effectiveness of campaigns