What is a marketing assistant?

A marketing assistant’s main responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve a brand’s image to maximize company profits. 

They support marketing managers and executives on projects such as developing sales strategies, marketing campaigns, social media campaigns and on collecting and interpreting marketing analytics.

How to become a marketing assistant?

To become a marketing assistant, you’ll usually need a higher national diploma or degree qualification in either marketing, business management, digital marketing or advertising. 

You could apply directly for management jobs if you’ve got experience in a related area like sales management, advertising, journalism, communications or public relations. It would also be helpful for you to have experience of working in a large organisation.

Marketing assistant duties

Marketing assistant duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Compiling and distributing financial and statistical information such as budget spreadsheets
  • Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities
  • Working with marketing team to manage brand and marketing initiatives
  • Performing market and client research
  • Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy
  • Learning and working with various types of software for digital marketing
  • Assisting in the development and distribution of marketing and promotional material
  • Reporting on success by monitoring key metrics
  • Helping organize and coordinate marketing events such as conferences, webinars, and trade shows
  • Organising and hosting presentations and customer visits
  • Compose and post online content on the company’s website and social media accounts
  • Organizing and managing marketing collateral

Marketing assistant skills

To be an effective marketing assistant you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Good organization skills
  • Capacity to work independently
  • Excellent customer service
  • Commercial awareness
  • IT skills
  • Excellent time management skills
  • Understanding of basic business and marketing concepts
  • Ability to constantly improve and optimise
  • Outgoing personality with strong interpersonal and social abilities

How to find a marketing assistant job

Marketing assistant jobs are advertised online, in local newspapers and at your local jobcentre. To find all the sales assistant jobs near you;

  • Search for marketing assistant jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Marketing Assistant Job Titles

When you search for a marketing assistant job online, be aware that the jobs might be advertised using a different job title. Popular job titles for marketing assistant jobs include;

  • Marketing Associate
  • Marketing Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Marketing Analyst
  • Chief Marketing Officer
  • Brand Manager
  • Product Marketing Manager
  • Marketing Consultant
  • Brand Strategist

What does a marketing assistant do?

The day-to-day tasks of a marketing assistant include;

  • Create marketing and social media strategies and guidelines
  • Manage a team of marketing executives
  • Plan and manage the launch of new products and services
  • Set budgets, targets and timelines
  • Oversee and approve campaign content and communications
  • Work with in-house or outside agencies to produce successful campaigns
  • Organise and attend events to meet new and existing clients
  • Report on the effectiveness of campaigns