How to Become a Digital Marketing Executive

What is a digital marketing executive?

Digital Marketing Executives are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. They also direct big picture operations, so keeping up-to-date with industry news and trends is a major responsibility.

How to become a digital marketing executive?

To become a digital marketing executive, you could do a higher national diploma or degree in marketing, management, business studies, or public relations. You could also study a related subject, which would help you get some of the skills that are important for a career in marketing. Subjects include media, humanities, English literature, or English literature and language.

For the entry requirements, you’ll usually need between 1 and 3 A levels, or equivalent, for a higher national diploma or degree. 

For college, you could complete a college qualification to help you get your first job. Qualifications include:

  • Level 2 Certificate in the Principles of Marketing
  • Level 3 Diploma in Digital Marketing
  • T Level in Digital Production, Design and Development

To gain experience, you could work as a marketing assistant or executive, and then move into a digital marketing role once you’ve got experience or you could get good, basic experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Digital marketing executive duties

Digital marketing executive duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage a digital marketing budget
  • Oversee all the company’s social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience

Digital marketing executive skills

To be an effective digital marketing executive, you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Excellent understanding of digital marketing concepts and best practices
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Creative content writing
  • Understanding of marketing theory and practice

How to find a digital marketing executive job

These jobs are advertised online, in local newspapers and at your local jobcentre. To find all the digital marketing executive jobs near you, you need to:

  • Search for digital marketing executive jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Digital Marketing Executive Job Titles

When you search for digital marketing executive jobs online, be aware that the jobs might be advertised using a different job title. Popular job titles for digital marketing executive jobs include;

  • Online marketing executive
  • Digital marketer
  • Internet marketing officer
  • Digital marketing officer

What does a digital marketing executive do?

The job of a digital marketing executive varies depending on the job role and the company you’re working for. Check the duties and responsibilities of digital marketing executive job advertisements to find jobs that best suit your skills and experience. 


The day-to-day tasks of a digital marketing executive include;

  • work with clients and other marketing professionals
  • liaise with external agencies and suppliers
  • create and update digital content and campaigns
  • produce regular analytics and reports on digital activities
  • manage social platforms and e-communications
  • promote digital services within the organisation
  • keep up to date with digital trends
  • undertake competitor and market research