What is a copywriter?

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to either make a purchase, click on a link, donate to a cause, or schedule a consultation. A copywriter provides cWhat is a copywriter?
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to either make a purchase, click on a link, donate to a cause, or schedule a consultation. A copywriter provides creative ideas or concepts, and can take the client’s idea and give it substance and direction. 
reative ideas or concepts, and can take the client’s idea and give it substance and direction. 

How to become a copywriter?

You’ll usually need a foundation degree, higher national diploma or degree in a related subject like English, creative writing, journalism, communication studies, and advertising.

The key to finding work is to get as much work experience as possible. It will help you get a better understanding of the role, and make contacts who may help you to find paid work in advertising. You could try work experience, internships, and temporary employment.

You can apply to companies directly if you have some of the relevant skills and knowledge required for this role.

Some advertising agencies may also consider your application if you don’t have a degree. You’ll need to show off your creativity, writing skills and business sense.

Copywriter duties

Copywriter duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Write clear, attractive copy with a distinct voice
  • Conducting research to formulate ideas or support writing
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects
  • Learning about the target audience for copy
  • Updating and amending campaigns according to feedback
  • Work with art directors to create ideas
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team

Copywriter skills

To be an effective copywriter, you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Knowledge of English language
  • Thorough and pay attention to detail
  • Ability to come up with new ways of doing things
  • Knowledge of media production and communication
  • Ability to understand the needs associated with a project and the target audience
  • Ability to sell products and services
  • Demonstrated writing and typing skills
  • Ability to work well with others
  • Excellent verbal communication skills

How to find a copywriter job

These jobs are advertised online, in local newspapers and at your local jobcentre. To find all the copywriter jobs near you, you need to:

  • Search for copywriter jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Copywriter Job Titles

When you search for copywriter jobs online, be aware that the jobs might be advertised using a different job title. Popular job titles for copywriter jobs include;

  • Advertiser
  • Advertising copywriter
  • Advertising Associate
  • Creative Copywriter
  • Digital Copywriter

What does a copywriter do?

The job of a copywriter varies depending on the job role and the company you’re working for. Check the duties and responsibilities of copywriter job advertisements to find jobs that best suit your skills and experience. 

The day-to-day tasks of a copywriter include;

  • Write clear and persuasive words
  • Present your ideas to the agency’s creative director and account team, and later, the client
  • Make sure your work meets the codes of advertising practice
  • Proofread copy to check spelling, grammar and facts