What is a community manager?

Community managers serve as the face of a company. The role of a community manager is to act as the bridge between a brand and the community it is aiming to create. They are involved in various activities such as communications, PR, social media, events, and content creation.

How to become a community manager?

To become a community manager, some employers may expect you to have a degree in a relevant subject, like advertising, marketing and public relations, digital and social media, marketing, internet design, journalism and business management.

You could do a digital marketer advanced or degree apprenticeship, or a digital community manager higher apprenticeship. You could start work with a social media or marketing company as an assistant or digital content writer. As you get more experience, you could work your way up into a management position.

Community manager skills

To be an effective community manager, you’ll need certain skills and competencies. The following are often cited in job vacancies:

  • Excellent verbal communication skills
  • Excellent writing skills
  • Excellent interpersonal and presentations skills
  • Excellent verbal communication skills
  • Hands on experience with social media management for brands
  • Ability to work well with others
  • Ability to multitask

Community manager duties

Community manager duties are diverse and depend on the employer and specialty, but some responsibilities are common to most:

  • Set, plan and implement social media and communication campaigns and strategies
  • Monitor and report on feedback and online reviews
  • Organize and participate in events to build community and boost brand awareness
  • Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency
  • Provide engaging text, image and video content for social media accounts
  • Stay up-to-date with digital technology trends

How to find a community manager job

These jobs are advertised online, in local newspapers and at your local jobcentre. To find all the community manager jobs near you, you need to:

  • Search for community manager jobs on popular job websites such as; Indeed, Total Jobs and CV Library
  • Use the DWP’s Find A Job Service
  • Check local newspapers and local Facebook groups, especially groups dedicated to local jobs

Community Manager Job Titles

When you search for community manager jobs online, be aware that the jobs might be advertised using a different job title. Popular job titles for community manager jobs include;

  • Digital community manager
  • Social media strategist
  • Social media specialist
  • Social media manager
  • Social media marketing manager

What does a community manager do?

The job of a community manager varies depending on the job role and the company you’re working for. Check the duties and responsibilities of community manager job advertisements to find jobs that best suit your skills and experience. 

The day-to-day tasks of a community manager include;

  • Updating social media sites
  • Writing blogs, articles and posts
  • Responding to social media posts and developing discussions
  • Checking online for company mentions and customer feedback
  • Overseeing competitions and campaigns promoting your company
  • Taking part in conferences and group chat relevant to your industry or company
  • Educating other staff on social media use
  • Promoting social media use within your company
  • Searching for interesting posts, news and articles to attract site visitors
  • Developing strategies to increase your audience
  • Using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
  • Using web tracking tools like Google Analytics, Social Report or Bitly